Not many special effects were used in the making of the video. For example, the forest was meant to be like a forest, but a bit more peaceful than a real one would be. This is because the director wanted each bit to be different and 'wanted to make it like reality, but more beautiful'. Specifically, the pale green light was influenced by Indian over-saturated imagery. The video contains very extreme and vivid colors, which were inspired by Chinese and Indian films as well as Japanese masters. I think I was being protective the day we did it I did not want to push her to do something incredibly difficult, but wanted to ease her back in.' Regarding her role as a director, Sophie Muller said that 'she (Sade) had not done anything in eight years-there had not even been a photograph taken of her. The flower Sade offers to passersby at the end of the video symbolizes the band's latest album, Lovers Rock, that she is offering to the world. At the time, eight years had passed since the group last released an album. At that sight, Muller thought 'it was so sad to be constantly rejected by these cars' and thought, 'Well, it's not such a bad job to be looking at beautiful flowers all day.' This gave rise to the video's concept of someone who has been away, and is now standing offering a flower to someone. The idea for the video came when Sade and Muller were driving to the studio and saw people standing in the middle of the road selling flowers. This strange journey represents her life but 'made into a beautiful, mysterious dream.' At the end of the video, she walks into the city and is seen in the median of the road offering/selling the rose like a flower seller. As the singer walks through different scenes, she gathers items such as a rose and a burned wood stick, and puts them in a small sack. In the video, she is depicted as a mystical figure walking through a forest and into the city. The music video for the song was shot in Los Angeles and was directed by British director Sophie Muller, who revealed that it is a metaphor for Sade Adu's life.

Wearing an Indian-inspired outfit, she walks through a forest. As comforting as the love it describes.' A reviewer from People Magazine noted that the song, 'with its stripped-down arrangement laying bare a simple yet poignant lyric, is positively uplifting.' Frank Guan of Vulture commented, 'How does it feel to know there's someone who will never abandon you? A plain but thoroughly gripping hook anchors her pledge to be there in the worst of times.' Music video Over a sharply produced, folksy groove, the Brit chanteuse crafts a guitar-driven declaration of resolute affection. The Daily Vault's Mark Millan wrote that the song is 'one of their finest ever moments.' He also described it as a 'beautifully soulful track thanks to AduвЂ™s heartfelt vocal performance that greatly enhances the song.' Craig Seymour from Entertainment Weekly commented that since 1984, 'Sade has made a career out of crooning smoky romantic odes her first single in eight years, 'By Your Side,' is no different. This flavorful, mellow, powerful filled song is warm and allows the listener to understand the importance and sincerity of the lyrics.' AllMusic editor Ed Hogan said that 'never before has the singer infused more mainstream rock elements (prominent strummed guitars) into her music as evidenced by the first single, 'By Your Side'.' Tanya Rena Jefferson of AXS considers it to be the group's best, commenting, ''By Your Side' is a heartfelt, beautiful song that allows Sade to express how one will not leave and will always be by one's side through thick and thin. Justin Chadwick from Albumism stated that it 'stands as one of the most endearing anthems of unconditional love to emerge in the 21st century thus far'. The single received favourable reviews from music critics. 8 Other versions and in popular culture.

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